Irish Immigration

July 25th, 2010 by admin No comments »

“If you ever come back to Ireland, I won’t accept this crap again.”

The fact that this was the most hopeful (and productive) time in my four weeks of acquiring my Irish green card, has given me a bit of an understanding of the troubles with immigration around the world. Governments seem to think they’re doing you a favor by letting you enter their country, as opposed to accepting that you are the one helping their economy by adding money and intellectual capital (in the case of internships) that is desperately needed. To get an understanding of what took me to this climactic day, let’s return to June 23rd, 2010; arrival day…

Off the plane in Dublin I walked slowly along the airport corridor — a narrow hallway split into two lanes. On the left was our entrance walkway containing a carpeted floor and a muraled wall that was covered in large photos of asian boats in a floating market. The scene reminded me of what Venice might be like, with streams running through a city right up to the windows of buildings. It was both beautiful and lively – a mix of old customs and tourist’s SLRs. On the right (through a glass wall that separated the two lanes) was another mural, this one of New York City, complete with the naked cowboy and a bossy black female police officer. These two murals argued for some stark differences between the dynamics of downtown America versus the rest of the world. On the left, there was a market – a necessary place where people buy food to survive; on the right, there was an intersection of fast food restaurants and entertainment buildings. On the left, the tourists were clearly distinct from the locals both in dress and accessories; on the right, there was no clear distinction between tourists and locals. On the left, nature and humans were in harmony; on the right, nature was completely absent. On the left, people formed a network of cooperating boats in a river; on the right, a police officer was forced to direct traffic. These murals seemed to be more telling of the group that put them in place, than of the places they attempted to represent. In fact, one of my first clues as to why I thought America may be regarded as a loud, culture-less, nature-less melting pot was on this first entrance into Ireland.

After the twenty-minute crawl through this entrance-way to customs, I took out my passport and entrance letter and prepared myself for hell. You see, one of my greatest fears in preparing for my trip to Ireland was the possibility of deportation on arrival. A friend of mine who attempted to take a similar-type trip to the UK was turned away on arrival for not having proper letters regarding her stay in the country. Instead of lying and saying she was just there for holiday, she told the truth: that she would be there for an extended period of time to study and teach. When she couldn’t produce original letters of acceptance into her program, the immigration officers put her on a plane back to America. Fortunately, I was able to learn from this story and requested an original letter of acceptance in the mail from DERI — something they had, at first, told me I should just pick up on arrival. When I walked up to the customs window, I pushed my stack of papers through the window and waited. And waited. After about five minutes of tapping away on a Dell keyboard and staring at a Windows XP-infested screen, the immigration attendant genially told me that the computer was not working and that I should just go to my local Garda (police) station within a month of arrival in Galway. “Easy enough,” I thought, and I went on my way.

My second week in Galway, I set off to find the local Garda station. The accountant who had just helped me set up my AIB bank account was nice enough to draw a map for me to the local Garda station. As I didn’t yet have a bike, I set off on a 20 minute walk to begin my long journey to legalization.

On arrival at the Garda station, I noticed a few angry people sitting in chairs and two glass windows, behind which were a couple Garda officers. I stood to the side to wait my turn, not sure exactly if there was any system in place to produce a line. After a few minutes of waiting, with no one walking up to the window, I turned to a woman sitting in a chair and asked if there was a line. “No, no, you can just go ahead” she answered. (“Thanks for telling me that now…”) I walked up to the window and was met with utter confusion. Not only did the Garda officers have no ability to perform immigration functions, they had no idea if Galway even had an immigration office. One of them looked it up online and found the place, but simply told me “tell a taxi to take you to ‘Lizbin,’ they’ll know how to get there.” Not wanting to pay for a taxi if it was walkable, I asked:

“But, could I walk there?”

“Oh, it would be probably a half hour walk, I’d just take a taxi.”

“Ok, but can you point me toward it at least?”

“Sure, it’s up this [unrecognizable street name] and down this [unrecognizable street name].”

Realizing that I wasn’t going to get much useful information out of these officers, and that they were probably more used to dealing with Irish criminals than tourists, I quickly thanked them for their time and began to walk in the general direction they had pointed. Fortunately for me, Galway is fairly small and I soon ended up downtown. While there, I found the famous Eyre Square and asked the friendly tourist help desk for their, well, help. Very genial and peppy, the man behind the counter took out a map and drew me a line toward where I needed to head.

“You’d be better off taking a taxi there, though, it’ll be a good 20 minute walk.”
Intent on traveling without a taxi, I set off and fortunately found a bike shop on my way. I quickly bought a bike so that I could travel a bit more smoothly around the city and set sail. On arrival at the Liosban Industrial Park, I went searching for the immigration office. Hiding in the back of the complex, I found the office… closed. “Due to court appointments, our office will only be open for one hour today.” In order to not make the trip a total waste, I went next door to O’Brien’s café and treated myself to a chai.

A week later, I tried again, this time equipped with a new weapon: early birdness. While the sign outside the immigration office had said “open 7:30am – 2:30pm” I had a feeling that the earlier the better. So, I left DERI at 7:30am (I worked all night to make sure I would be awake early) and biked over to the office. On arrival at 7:45am I met a room full of immigrants and a sign that said “only serving numbers 1-19 today.” I asked the room, and yes, 19 had already been chosen. Yikes. I didn’t remember the last time 7:45am wasn’t considered early bird. (Of course, I’ve never waited in line for an iPhone…).

A few days later, I ended up in a workshop at DERI with another American who told me that my experience was par for the course at immigration. She recommended that I take a taxi (what is it with people and their taxis?) an hour or two early to make sure I was one of the first ones there. “If you get the 15th number, you’ll be waiting there all day.”

A few days later, I decided I’d just try a new tactic: use a phone. At nine in the morning, I called over to the immigration office and asked if they had any free spots left: “we do, if you get here quick” the man told me. Success. I biked right over and grabbed number 57 (that day they were serving numbers 42-59). Instead of waiting in the cramped, hot immigration lobby, I hopped back and forth between O’Brien’s and the office to make sure I didn’t lose my space. A few hours later, I popped in just in time to see number 56 getting up from the immigration window. When I sat down, the officer seemed nice enough… until I began to show him my papers…

Strike one: As I began to pass over my letter of acceptance, he mumbled “that better not be from DERI.” Of course it was, and he promptly complained to me about how only the International Student Office was authorized to accept out-of-country students. I tried to explain to him that I was not a student, but instead a paid research fellow, but I soon realized that this wasn’t going to get me anywhere. Nodding along with the “ridiculousness” of DERI’s practices seemed to be the more productive tactic, so I just began to do that.

Strike two: For proof of residence, I had two letters from two separate banks addressed and postmarked to me at my Irish address. “We don’t accept bank letters” he informed me. Scrambling, I produced another original letter from DERI stating my place of residence (mind you, this letter was proof enough for AIB to set up a bank account for me. Granted, AIB along with every other Irish bank recently collapsed in Ireland, so I probably shouldn’t take their example too highly). “This doesn’t mean anything” he argued. Knowing that speaking would just taunt the dragon, I put a confused look on my face and nodded along.

Without a strike three to use against me (and with me willing to pay the €150 entrance fee), he finally consented to take my picture, digitize my fingerprints and legalize me. Throughout the process, just to show me how frustrated he was, he warned me “If you ever come back to Ireland, I won’t accept crap like these [letters from DERI] again.”

“If I every come back to Ireland,” I thought, “I’m gonna offer to fix the Dublin airport’s computer just so I don’t have to deal with you again.”

Almost as if he could read my mind, the immigration officer complimented me on my awesome new Irish shirt as a way to lessen the tension in the room. I contemplated offering to buy him a pint, but thought better of it as I shuffled out of the room as quickly as possible.

Micah and Green Card

First Trip to Immigration
Me, my green card, and my awesome shirt!

Epilogue, or, What’s Wrong with Government

Coming soon…

An American in Galway

July 14th, 2010 by admin 2 comments »

“He doesn’t sound American.”
          Micah: 1
          Random club goer: 0

One of the most exciting things about traveling is the ability to reinvent yourself. Of course, it helps to look slightly european and be able to turn on a non-descript eastern-european-Irish-mixed accent at any time. (when you can’t master any one accent, the trick is to just throw them all into the mix). Last week at the the dance club Róisín Dubh in Galway’s historic district, just west of downtown, I aimed to perfect this non-American traveler persona. While I was doing pretty well with aforementioned randos and the like, I soon learned that maybe I was going about it all wrong. I mean, my assumption was that no one would want to state that they’re from the world’s melting pot when they could pretend they’re actually from a country with culture or history. A half hour after I arrived at Róisín Dubh, I was proved very, very wrong. But let’s back track.

Saturday night began with nice enough anticipation. My first week on the job and I had already been invited out for a night on the town! Toby, the guy whose cubicle is next to mine shot me a text about meeting at his place and heading out to a club. As I biked downtown, I saw two guys from our lab walking the same way and asked them where they were headed. “We were told we’re supposed to go downtown on Saturday nights instead of working.” Know when you’re working with nerds? When the institute has to enforce fun. Anyway, the three of us headed off to Toby’s place to begin our night of mandated fun.

Toby lives in the Spanish Arch district of Galway. His building retains the brick of centuries past, and out his window you can see the stream that leads into the bay that leads into the Atlantic ocean. The bay is one of the defining characteristics of Galway. Most likely a port town at one time, the city’s docks retain some fishing boats, bayside parks and even a kilometer-long walk out to a lighthouse (the walk is windy but beautiful). While much of the bayside is now hotels or abandoned lots, there’s talk of a new multi-million dollar arts center, Féach, that would bring internationally renowned visual art shows and raise the appeal of the waterside.

Inside Toby’s apartment I met people of all types: Mr. Manchester and Ms. Kilkenny his new roommates from Dublin, Mr. and Mr. Galway his tight rainbow tee wearing friends of a friend, and I got to know Christophe (Mr. Cameroon) and Xibin (Mr. China) the two lab-mates who I walked over with. When a group of us took off for the silent disco at Róisín Dubh my mind was about to be blown.

Silent discos are a strictly European event. While there are occasional sightings in America, the twenty-something, international crowd in Galway seemed to take it as second nature. The basic premise is this: you walk into a room with a pair of wireless FM-enabled headphones, a number of DJs in the corner, and no speakers in sight. Everyone in the room puts their headphones on and switches between the various radio stations of the DJs as they please. The outcome is that you have no idea what song or, indeed, what genre of music the person across from you is dancing to. Take your headphones off and you glimpse a crowd of swaying, head-banging, singing bodies and mouths all out of rhythm and tune with each other. Quite an experience. And here is where my preconceptions came crashing down.

When I first entered the Silent Disco room at Róisín Dubh, “Ain’t No Mountain High Enough” was playing (well, it was playing on the station I happened to flip to first on my headset). “Cool,” I thought, “they listen to some American music here, too.” When Jackson 5 started up next I began to realize “American music” might be a bit of a misnomer. While the songs that would play one after another were, truly, American-born, the Irish/European crowd seemed to know these songs just as well, if not better, than Americans themselves. When the theme song to Fresh Prince of Bel-Air came on, I had to just take off my headphones in complete wonder. Almost everyone in the room was not only tuned to that channel – they were rapping along with Will Smith, word-for-word. Finally convinced that maybe it is cool to be American I put my headset back on and sang along to Celine Dion’s “My Heart Will Go On” (And yes, when you’re in Europe, even Canadians are considered “American”).

The next day (July 4th!) I walked around downtown Galway with a newfound American pride. I stopped into a pub where a New Orleans’ style brass band was playing. Later, I randomly met a University of Wisconsin – Madison medical student with his family. Even without fireworks, my Sunday closed with my American pride intact and any assumed alienation absent.

Cheers!
~Micah

The obligatory random photos (from my phone)…

New Orleans-style band in a pub on July 4th
New Orleans-style band in a pub on July 4th
Busker on the Street of Downtown Galway
Busker on the Street of Downtown Galway
Swan Face in Galway
Swan at a fence near South Park in Galway
Swan Licking Self in Galway
Swan cleaning itself (those necks are flexible!)

And some short, terrible quality videos… (they only work in Safari)

The pub from the 4th.



Eyre Square Fountain


Eyre Square Street

Galway Arrival and the Semantic Web

June 24th, 2010 by admin 2 comments »

Sunny day in Galway, Praise the Lord! Great skies for a great start to the next six months. Yesterday, not so much…

Hours after arrival, amid dreary skies and misty air, I had my first embarrassing American moment in the corner grocery store. The size of a gas station market, this store looked quite unpromising for a young vegetarian: No fresh veggies? Check. No Tofu? Check. No chickpeas/hummus? Check. A loaf of wheat bread and assorted dairy items later, I found myself at the cash register. Intent not to make any silly money mistakes, I focused myself more on the cash in my wallet than on the amount I was told I owed. “79 something euros,” half of my brain heard. That part of my brain realized I was in a grocery store and didn’t think much of the price. The fact that I had less than 10 items in front of me must have been in the other side of the brain. As I handed over €80, the guy held back a laugh. He slowly handed me back three of my bills. I soon realized it was seventeen ninety something. Yikes. At least it made me feel safe, knowing that people in these parts are nice enough not to let you give away your money.

Today, as I said, went much better. Sunny and in the seventies, I met my supervisor and my research team; found my desk with two monitors and took advantage of the free coffee (espresso) machine. Coolest of all, I met up with Michael Hausenblas – a fellow DERI researcher who found me on Twitter when I was at MIT and didn’t even realize I was an intern until this week. He’s über nice and knowledgeable about Linked Data people and projects and pointed me toward Katharina Siorpaes‘ work with OntoGame, one of the “Games with a Purpose” inspired by Luis Von Ahn. I’ve been very interested in this space for awhile, as it seems like we could take the millions of motivated geeks who check-in at FourSquare, help others through reviews on Yelp, or simply post their personal tastes for the world to see on Glue, and use them to make the Internet a smarter place for computers. What do I mean by this? Let’s start with a fact:

The Internet is pretty dumb.

A lot of work goes into making smart applications to deal with this fact. Google has done a great job of making sense of the gobs of text laid out in the millions of pages around the web, but it still doesn’t actually understand what any of this text means. Try asking it “Can a tiger live in the woods?

Can a tiger live in the woods?

Surprise surprise. Instead of working out the semantics of the sentence, it simply searched for the keywords. Of course, Google can’t do much better with today’s world wide web. The documents it is searching through simply don’t tell it what they are talking about. Google has no definitive way of knowing that this Discovery Channel page is solely about the animal, and this PGA Tour page is solely about the golfer. While the web designers behind these sites have the opportunity to “markup” their pages accordingly, most don’t, simply because there’s no obvious incentive to do so. Humans can figure out what the pages are about, isn’t that enough?

This got me thinking one day: If the web designers don’t have the incentive to mark-up their pages, maybe web surfers might. After all, it is we, web surfers, who deal with the day-to-day frustrations of dumb results. What if when I searched for “Asparagus Omelette St. Louis, MO“, and spent 10 minutes of clicking to find a good place, I could help the next person who had a similar query? What if my quick help could make this other person’s life easier even if they were searching for Belgian Waffles…

The good news? You don’t need to be a web designer or the owner of a breakfast joint to help make this happen. You just need to download a browser add-on. Well, a still-in-Micah’s-head browser add-on, which we’ll call SmartData-SmartWeb (SDSW). As the great people over at Adaptive Blue showed us with Glue, give individuals the tools to change everyone’s browsing experience, and they will do it. Let’s say when I was looking through the menu of Nadoz Café, I could actually tell the computer that it was looking at a menu, and that this menu contains omelettes, and asparagus can be put on them. SDSW makes that possible.

Google Doesn't Know This is a Menu

Google doesn’t know this is a menu

Not only can I use SDSW to tell my computer that I am, in fact, looking at a menu, etc, but everyone else with SDSW can know this, too, no matter what browser they are using. Finally, web designers could choose to copy and paste code from SmartData-SmartWeb.com to mark up their site for Google and the world to see. In the mean time, users would be able to search through SmartData-SmartWeb.com or even have Google results dynamically highlighted if the SDSW add-on had data on the sites.

The grand vision, is that every noun on the Internet would be properly categorized. Search engines would finally be able to couple the semantics of the question (something WolframAlpha excels at) with the power of the web (clearly Google’s strength).

If you thought this was going to be a travel blog, you’re probably a bit confused right now. Sorry. I think talking about the same kind of thing for too long gets boring. The rest of these posts will probably be a mix of culture and tech. Hope you join me :)

DERI Building

DERI Building

Cheers,

~Micah

On Baptist conversion and other things not to attempt at 40,000 feet

June 23rd, 2010 by admin 3 comments »

“Praise the Lord!” my Born-Again neighbor exclaimed when I told him the Hebrew pronunciation of my name was based on my Jewish heritage. “This is gonna be a long flight” I thought back. In my attempt to stay mensch-like to his gentile charm, I couldn’t help but smile and nod as he recounted his navy days and the transformation he made into becoming a pastor and moving with his wife to Ireland seven years ago. Amidst the predictable airplane conversion and passionate appeal for Christ — “I can’t wait until the temple is rebuilt in Jerusalem. You know, in Revelations…”, “I am so happy that I can be sure that I will be saved in the afterlife”, etc. — we also were able to bond on a deeper, more spiritual level – “Isn’t it crazy that you can get a computer today with a terabyte of hard drive? I remember when it was only a gigabyte!”, “There are computers with four processors running simultaneously! OMFG!” Ok, so he may not have made that last exclamation…

When we moved onto Creationism vs. Evolution, it was pretty clear no progress was going to be made in our conversing: “Irreducible complexity” he informed me, in his attempt to discount all of evolution. “Boatloads of evidence and fossil records” I parried. Perhaps I should have been focusing on the Amy Adams movie in front of me… at least her superstitions were romantic.

All in all, though, the seven years in Ireland must have softened out his Navy edges. Despite my unapologetic acceptance of a life without Christ as my personal savior, he gave me his number and told me if I needed anything while in Ireland that I shouldn’t hesitate to call him. Between that and his excitement about quad-core processors, I’d say I could have done much worse with a seat-mate. The food on the other hand…

Just as a clue to all airlines *cough*AerLingus*cough* out there, if you give the option between vegetarian and vegan, and a passenger chooses vegetarian, don’t give a vegan meal. It makes the passenger feel quite disappointed to see everyone else with cake and real butter, while he’s left with fruit and margarine. At least the tomato sauce on my plain bow-tie noodles was flavorful :/ The service was lovely, though, with very nice and efficient attendants. Also, gotta love the Enya music and animated smoking passenger in the safety video.

Arriving in Dublin, I got a rude awakening… to TSA’s ineptitude. It seems that back in Chicago, TSA had missed the corkscrew I had in my bag and the 1-ounce-too-big face soap. On my connection to Shannon, the DAA would have none of it. $10 in the trash later, I went looking for the breakfast place…

€10 later, I had a Vegetarian Breakfast Plate – eggs, beans, hash browns and toast. Beans at 8am was new for me, but I figured if I had to deal with another conversion-happy seatmate on my connection flight, they might come in handy ;)

The flight to Shannon was crazy-short, like Madison to Milwaukee short, so no drink cart. Interestingly, though, despite being the same size aircraft as the transatlantic flight, this plane was barely 10% full. Perhaps that’s why Aer Lingus is beginning to cancel Shannon-Dublin flights starting in January.

I’m currently sitting in the Shannon Airport waiting for my CityLink bus to take me to Galway. The friendly man I met in Borders with my parents in Madison who told us stories about Ireland was right — this airport is smaller than Madison’s. I’d take calm and boring over crowded and hectic in an airport, any day, though. Speaking of calm and boring…

The weather is a dreary 65 and overcast. One thing I became very aware of in the plane over was the layers and layers of clouds over here. As if to say: “if you see it clearing up, don’t worry, there’s still five layers to go.” However, the clouds do have their own charm. Because of the layers, you can always see stunning formations up in the sky, instead of one solid grey color. Down on the ground, I’ve yet to explore the wonders I’ve heard so much about. Though, I did see one small, old castle just before landing in Shannon.

Since you’ve made it this far through my ramblings I’ll post a few pictures and sign off.

American Missionaries in Dublin Airport
Dublin Sky

Cheers!

~Micah

The Body Good

May 18th, 2010 by admin 1 comment »
Milk. It does the body good.
But what good is the body when the calf weeps formulated milk ducts from
the scientist’s teat.
Lick those lips of perspirated celebrity icons and
Sink those hips into celebrated 2% liquids.
But what of the lips, shut in closed quarters,
Those wordless mouths gone from their mothers,
Taken at birth.  For nothing here is natural,
No.
Capital with a capital C is the master.
No freedom, no harmony.
See that smiling cow on your two-gallon jug?
Ever wonder how it’s doing now
With six machines plugged into
Six long forgotten motherly instincts?

Factories.
That’s what’s become
Of long gone dreams of father and son
Working the plow with mother in the barn house
Milking the cow.
But now:
Daughter’s at the Apple
Computer checking out an Efficiency in the city.
Mother’s milking her moment of silence before
Son comes home from university,
The next proud owner of father’s duplicity.
Happy Cow Industry, the joke of the century
Where young calves sit in silence and
Only Grandpa remembers what it means to do the body good.

The Second Coming Has Arrived

May 6th, 2010 by admin No comments »

iPhone ad

God’s white, perfectly manicured fingers scroll through His greatest new invention on the back of the July 1st, 2007 New York Times Magazine, or so Apple Inc. would like us to believe. In homage to the thousands of bloggers and news media stations who have dubbed Apple’s iPhone the “Jesus phone,” Apple has come out with a new advertisement that is “more than a little reminiscent” of Michelangelo’s famous Sistine Chapel.1 In order to appeal to the educated, artistic audience that Apple is known for addressing, Apple draws on this allusion throughout the advertisement. In particular, the advertisement combines celestial imagery with Apple’s token simplicity to try to parallel the connection of advanced technology and clarity in the iPhone’s immaculate conception. However, this haloed visage may prove a partial plague because of those who were conceived without a Judeo-Christian upbringing.
(keep reading)

When Old School’s Not Cool

January 24th, 2010 by admin 489 comments »

This post was originally printed in The State of the Startup May 5th, 2009

Business owners listen up, the world’s a changin’, and you better change with it or you will be left behind. Now don’t worry, this isn’t one more spiel about how to harness the power of social media to change the image of your company – there are plenty of bloggers out there willing to give you 10 Tools of Social Media. Instead, I’m here to provide a personal appeal into how companies can retro-fit themselves for the 21st century with some good old fashioned employee training.

If your staff is not living in the 21st century, that means your company is not living in the 21st century; if your company is not living in the 21st century, it is effectively dead. This means if you are a car dealer, you should give your employees company email accounts and make sure they use it so they don’t end up taking their customer on a time machine back to 1996 as they hand out an AOL account to a potential customer. I’m talking to you, Ford. Also, it would be a good idea not to let your employees rant about how they don’t like email, “because it always puts previous correspondences at the bottom of each email, which is such a waste of paper.” Still talking to you, Ford.

But let’s give Ford a break. After all, they’re not even asking our government for help, so they must have a plan. For everyone else, a few lessons for you and your employees based on a recent adventure in car buying:

  • Simple: If I wanted to haggle, I’d move to the middle east. In an age when we can buy almost anything we want off the Internet, brick and mortar establishments need to be as efficient, clean, and orderly as the local Starbucks we will go to, to buy from Amazon if you annoy us. Haggling may be a time-honored tradition at car dealerships, but take a note from Honda and stop. In an age when most 20 somethings are used to paying the “Apple tax” for a smoother experience, we’d rather have fewer options and fewer hassles. This of course doesn’t just apply to car dealerships and computers. In St. Louis, we have a frozen yogurt establishment where there’s self-service “fro-yo” and toppings galore and then you pay 40 cents an ounce. Sure you don’t know how much you’re paying up front, but they’ve finally taken the guesswork out of ordering ice cream. Ever been to an ice cream shop and felt cheated out of that last half scoop? Or wished that they put that one more cookie dough piece on top? At Fro-Yo, this is no longer an issue. I urge you to find ways to simplify your business from a customer standpoint, even if it feels counterintuitive. It may just pay off in the end.
  • Smart: Know your online ratings from popular websites and your competitors’ offers. It has always been good practice to be honest and not try to hide embarrassing statistics or competitors who would be better suited to help your customer; however, it is no longer enough to be honest, you have to be prepared. Prepared to counter negative online reviews. Prepared to provide real consumer watch websites which compare your brand with others. Prepared to provide your competitors’ offers and (hopefully) explain why your product/service/package is better. The last thing you want is your customer pulling out an iPhone during your conversation and showing up your knowledge of your own industry.
  • Social: Create meaningful connections and provide professional communication tools. This means all your employees should have a company email address and a business card. Whether you sell cars, electronics, furniture, or yourself, wouldn’t you rather have your customer ask an employee a question the day after they visit your store than the Twittersphere? When employees are paid on commission, you can also encourage them to give out personal email accounts – assuming of course that they are using Gmail and not AOL. If you really want to be with it, let your employees text on the job. There are few feelings more warm and cozy than when an employee offers to shoot you a text once he finds the answer to a question while you are free to go walk around the store or mall. While not every business can afford shiny new iMacs to put front and center, invest in flat-screen monitors if you don’t already have them, and for goodness sake don’t let us see an 80′s printer with the tear-away paper-edges. Remember, unless you’re Coca Cola, your employees are your brand and your customer will judge your product based on how “with it” your employees seem. AOL accounts, printing emails, landlines… research those things that make us cringe and stop using them.

If you stay simple, smart, and social, you can be on your way to transforming your business for the 21st century. These changes may seem trivial, but they make a world of difference to the customer. Some parting words of wisdom: the 20th century took us from an industrial age to a knowledge age. Where employees were valued for being a cog in motion, to being cognitively minded. Successful businesses traded in top-down structure for horizontal structure. Companies learned about our limited social capabilities and built their businesses accordingly. Make sure to hire smart people, nurture their talents, and utilize their skill sets. Whether they are peddling newspapers or making Pizzas, a little brains can go a long way.